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The cosmetic industry in Pakistan has completely evolved over the past few years. When it comes to skincare or makeup, I’m sure most of us are familiar with the Pakistani cosmetic brands like Medora and Saeed Ghani. If you were living in the 90’s or the early 2000’s your beauty routine would probably end here.

But with time, technology, awareness, and development, Pakistani cosmetic brands have amped up their game in the last few years. There were obviously some hits and mistakes but that’s how you learn and make a better product.

Thankfully, it is a continuous process and we are observing some really cool Pakistani cosmetic brands in the market that have a wide range of products for different skin types and skin concerns.

Some of these Pakistani brands are on par with western beauty brands and are producing high-quality makeup products at a very affordable price. You are basically getting them at cheaper price rates without compromising the quality or your skin’s health.

Let’s check out some of these emerging brands and their star products.

1. Conatural

Conatural has a wide range of skincare and hair care products. From soaps and cleansers to face masks and nourishing hair oils, the brand has some incredible products that are effective and safe at the same time.

Beauty influencers, makeup artists, and actors are in love with the brand’s philosophy and they swear by their products. Their Intense Growth Hair Oil created a lot of buzz in the town as soon as it was launched and it still remains as one of their star products.

Please note that some of their products do contain essential oils and mineral oils so if you are sensitive to any of these, please make sure to read the full ingredient list before making a purchase.

2. Primary Skincare

As the name suggests, Primary Skincare is all about treating the ‘primary’ concerns of your skin but as gently as possible. They have only launched two products so far but they hold some magical ingredients in their bottles.

Their Glow Toner contains 3% of Glycolic Acid, a type of AHA – Alpha Hydroxy Acid that gently exfoliates the surface of the skin. If you want to know more about glycolic acid or any other type of chemical exfoliants, then here is a quick little explanation by the brand itself.


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What do closed comedones, ingrown hair, blackheads, and dull skin have in common? They can all happen if you’re not exfoliating regularly like you should be! Our skin accumulates dirt and oil all day long, which gets trapped in our pores. Plus, on any given day, our skin naturally sheds around 30,000-50,000 skin cells every day. When these dead skin cells and oil plug our pores, we get closed comedones – otherwise known as whiteheads. When the oil trapped inside the pore is exposed to the air, it gets oxidized, taking on a brown or black colour. These are called open comedones, or blackheads. This is where the need to use a good chemical exfoliant comes in Regular exfoliation helps prevent skin congestion and unclog pores by removing dead skin, revealing a brighter complexion underneath! Plus, our skin’s cellular turnover rate slows down as we enter our twenties and thirties, which is when it becomes really important that you include exfoliants in your skincare regimen. To make sure your skin gets all the exfoliation it needs without going overboard (remember, over-exfoliating can be just as bad, and you can end up doing serious damage to your skin!), incorporate a gentle exfoliating toner or serum into your routine, along with a stronger chemical exfoliant like a mask or peel for weekly or biweekly use. Here’s a list of some of our favourite exfoliating ingredients: . Glycolic acid: A personal favourite of ours at Primary, glycolic acid is a true exfoliating superstar. Known for giving skin a serious glow, it penetrates deep into the skin thanks to its small molecular size. It also acts as a humectant, attracting moisture into the skin, and stimulates collagen synthesis in the skin. . Lactic acid: Lactic acid is known for its hydrating and brightening properties, and also for being better suited to sensitive skin types on account of its larger molecular size. We personally love The Ordinary’s Lactic Acid serums! . Salicylic acid: Known for its acne fighting properties, salicylic acid gets deep within the pores to dissolve pore-clogging sebum, keeping breakouts at bay!

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The Glow Toner is a very beginner friendly product because it only contains 3% of glycolic acid, and sensitive skin folks can also benefit from it. Moreover, their Jasmine Dew Face Mist is also very great at hydrating and drawing in that moisture to your skin. Use them both together and see your skin GLOW.

3. Organic Traveler

Skin loving ingredients, effective products, and affordable price range, the Organic Traveler holds the magic of making some of the purest gems for your skin.

They have some of the best serums in the market that are targeted towards different skin issues such as pigmentation, oil and sebum control, dryness, and acne. The texture is so light and comfortable that you can wear them all day every day (which you should be doing all year round).

4. AccuFix Cosmetics

You may have never seen a Pakistani cosmetic brand that completely caters to the needs of acne-prone skin types. However, we now have a hero in the market that offers gentle, effective, and affordable products for the ones who are often neglected by Pakistani companies.

The Salicylic acid line contains sacylic acid, a type of BHA, as the main ingredient. Unlike AHAs, BHAs can penetrate deeper into the skin and unclog the pores, therefore salycylic acid is a wonder ingredient for oily and acne prone skin types. Just be careful and don’t go overboard with it or you can damage your skin’s barrier.

AccuFix Cosmetics believes in ‘Absolutely no nonsense’, which means they do not go after crazy marketing tactics such as fancy ingredients and extremely hard to pronounce product names. The packaging is decent and the ingredients list is short because simple is better.


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5. Gulluna

We discovered our love for soaps when we accidentally landed on Gulluna‘s Instagram page. And that accidental click made us their fans for life. Let’s have a look at their range of soaps first.

They look delicious, don’t they? Well, they are just as fun and pleasant to play with. They have a small range of nourishing skincare products, i.e. serum, moisturizer and their Miss Magic Pink Clay Mask which brightens, tightens and smooths the skin.

6. Beautify by Amna

Beautify by Amna is a household name for many Pakistani consumers. Their makeup range and beauty tools are one of the best in market and are loved by everyone. Some of their best selling products are the Porfade Primer, 24K Gold and Roses Serum, Foundation Blenders, and makeup brushes.

They have recently launched their skincare and haircare line which is also very successful among their customers.

7. Luscious Cosmetics

Luscious Cosmetics is one of the few Pakistani cosmetic brands that do not only make amazing products but are also very ethical in terms of their cruelty-free and vegan approach.

Their lipsticks are highly pigmented and their powder contour and blushes are easily blendable. If you are looking for something that is easy on the pocket without compromising the quality then Luscious is the answer to your prayers.

8. Mana Beauty & Spirit

If you have not heard about the raved lip and cheek tints by Mana Beauty and Spirit then you are definitely missing out on a lot of good stuff.

The brand has some amazing makeup products but of course, their highly pigmented and light weight tints are a show stopper.

They have also launched some great products for their skincare, body care, and hair care line which are also loved by their customers. However, they do contain essential oils so that’s something to keep in mind if you are sensitive to them.

9. Zay Beauty

A makeup brand that is as creative and trendy with its packaging as it is with the products. We are talking about traditional motifs, unique names, and a fresh approach to beauty and makeup.

Zay Beauty also produces vegan products that are environment-friendly and cruelty-free. Their makeup range is very versatile and the pigmentation is blinding.

10. Alezem Beauty

Alezem Beauty is one of the fastest growing beauty brands in Pakistan. The brand is relevantly new but it got all the attention it needed in recent years to turn it into an ideal choice for people coming from different age groups and skin types.

They have some delightful makeup products such as matte lipsticks, foundation, eyelashes, and primers, even some skin-benefiting serums and masks. Their products are fairly priced and are budget friendly, so you don’t have to worry about spending thousands on a single product.


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This powerful vitamin C serum contains aloe, vitamin E, and Hyaluronic acid for intense hydration. It’s a great pick for sensitive skin, too. Vitamin C synergistically blends with Botanical Hyaluronic Acid and Vitamin E in this advanced formula designed to target the most common signs of aging including brightness, firmness, fine lines, wrinkles, dark spots & sun spots. The serum is the prime dark spot corrector for face and helps clear and minimize clogged pores, breakouts, blackheads, and acne. Fade the appearance of sun spots, discoloration, redness, hyper pigmentation, and dark spots with our Vitamin C Serum. For More Details, Plz Visit www.alezem.com . #alezem #alezembeauty #alezempk #alezemcserum #cserum

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Have you tried out any products from these Pakistani cosmetic brands? If not, we highly recommend you do so because they are doing a brilliant job for the community.